Digital Media Specialist

Regal Security Inc. (Regal) is leading the way in transforming the security industry to be a future thinking Security Provider. One area that is necessary for the future is an impactful social media presence. Regal views this as critical to ensuring our clients, partners and team members are fully engaged in what Regal is doing, and also maintaining a strong top of mind presence when it comes to thinking about Security by prospective clients and employees.

Regal is looking for a dedicated Digital Media Specialist to join our growing team. The successful candidate will be responsible for the overall coordination and execution of Regal’s social media execution under the direction of the Business Development team.

Core Duties and Responsibilities:

• Analyze current performance of our social media accounts and understand any gaps or needs
• Develop and execute the Social Media Strategy that promotes strong resonance in Regal’s B2B relationships and works to form resonance with future team members and other industry partners
• Develop a thorough communications calendar and manage all communications channels including social and web, etc
• Develop compelling visual content, including photography and videography, to promote our innovations, programs, events, stories, and successes
• Craft engaging and positive copy for various communication channels, including social media, newsletters, website content, and press releases
• Establish growth trends of all targeted social media platforms in terms of audience and impact on business
• Ensure content aligns with the overall brand messaging and marketing objectives of Regal
• Assist with the coordination and setup of Regal at their special events (trade shows, hiring events, Regal promotional events, etc.) and attend to generate social media content (photos, videos, interviews, testimonials, etc)
• Review inquiries, comments and feedback on social media platforms and address them as required by Regal
• Moderate social media accounts for any challenges and address them as required or directed by Regal
• Monitor competitor and other relevant social media and website content in the marketplace
• Other related duties as assigned
  
  

Qualifications of the Role:

• Demonstrated experience in coordinating a social media campaign and website development / maintenance (Candidates will be asked to provide samples of their work in social media, marketing, video creation, plus any website development).
• Strong written and verbal communication skills with excellent proofreading abilities
• Collaborate with internal teams to ensure consistent messaging and branding but have the ability to work independently to create unique content, with minimal assistance or direction
• Knowledge of digital marketing principles, including SEO, SEM and content marketing
• Dedicated to remaining current with the latest social media trends and technologies
• Experience with social media events and generating influence.
  
  

The Ideal Candidate will possess:

• Previous experience coordinating a social media campaign for business;
• Personable and engaging
• Familiarity with social media management tools (such as Hootsuite)
• Adobe Premiere Adobe After Effects or comparable software experience, editing photos, and creating simple videos
• Familiarity using GoogleDrive and managing large flies
• Various Reel/Short Creation tools
• Excellent time management, organized and detailed
• Professional experience with website development, website programming or website maintenance using SquareSpace and other platforms are deemed asset for the candidate.
  
  

We thank all applicants for their interest; however, only those applicants that are shortlisted will be contacted for an interview.

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