Email Automation Specialist

Overview

Job Description

Responsible for developing, implementing, and optimizing Panasonic Canada’s email marketing campaigns to support overall marketing objectives.

Please note this is a full-time opportunity.

Please note that this is a hybrid position. Office based work will be performed from our Mississauga office at Ambler Drive.

Responsibilities

• Creates and executes multiple email marketing programs for B2B, B2C and Corporate teams within the automation tool.
• Designs, lays out and occasionally creates content for email marketing including coding email templates, forms and landing pages.
• Works collaboratively with the creative and content team to maintain email templates ensuring adherence to brand standards.
• Manages campaign lists, ensures data quality and understands the flow to and from CRM systems.
• Analyzes and reports on key performance metrics, making recommendations to drive conversations, minimize email opt outs and enhance content.
• Manages the Canadian marketing subscription data as per CASL policies and keeps up to date on email best practices.
• Builds, implements, and deploys email campaigns using audience segmentation, and integrates inbound marketing actions while highlighting any automation or process improvements.
• Collaborates with various internal and external marketing teams to convert requirements into end-to-end automated campaigns as required.
• Communicates results and best practices to all stakeholders. Maintains a common hub of results for learning and references purposes.
• Works with the web operations team to strategize and test web forms as required.
  
  

Qualifications

• College or University Degree – 3- or 4-Year bachelor’s degree in marketing, Communications, or Information Technology.
• 3 to 4 years related work experience.
• Experience with marketing automation such as Salesforce Marketing Cloud, HubSpot, Eloqua, Marketo, and Pardot (Marketing Cloud experience is an asset).
• Knowledge of email best practices including measuring digital behavior and performance
• Must be detail oriented
• Ability to manage multiple projects, tasks and operate with cross functional teams
• Working knowledge of HTML, CSS, JavaScript, image editing, mobile optimization, Salesforce, or related CRM.
• Excellent problem-solving skills to identify solutions to problems from various options.
• Excellent interpersonal skills to build rapport with internal and external stakeholders.
• Fluent in written French Canadian is an asset.
  
  

Benefits & Perks - What's In It For You

Panasonic Canada prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

• Comprehensive Medical, Dental and Vision Coverage with a Health Spending Account
• Panasonic Retirement Pension Plan (RPP/DCPP)
• Group Retirement Savings Plan (RSP)
• Generous Parental Leave Top Up
• Education Assistance Program/ Tuition Reimbursement
• Employee Purchase Program
• Employee & Family Assistance Program (EFAP)
• Competitive Rates on Home and Auto Insurance
• Employee Volunteer Program – Paid Time Off for Volunteer Days
• Onsite Events!
• And many more benefits & perks
  
  

Hybrid Work Model

Panasonic Canada Inc. supports a hybrid work model. We understand that flexibility is essential for employees to do their best work while also balancing personal and life needs. Employees can expect to be in the office for a variable number of days per week based on the needs of the business unit, while having the ability to also work remote.

Panasonic Canada Inc. offers a Flexible Work Options policy which includes the ability to work remote, mobile, and create a compressed work schedule.

Who We Are

Meet Panasonic! Panasonic Canada Inc., a subsidiary of Panasonic Corporation of North America, is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. Panasonic is creating technologies that move us.

At Panasonic Canada, we do more than just offer great products and solutions. We pride ourselves in promoting gender and culture equality, as well as encouraging personal growth and success to elevate our 350+ employees to their full potential. Their passion has been one of the driving forces behind our success for more than 100 years.

How To Apply

Please include a PDF copy of your current resume.

Diversity, Equity& Inclusion at Panasonic Canada Inc.

In order to drive our business to continued heights, our business practices and our contribution to society must be rooted in diversity, equity, and inclusion. We foster an environment in which everyone is able to share their voice and talents, in a safe space, where they have the opportunity and resources to fully realize their potential. We are therefore committed to developing and realizing programs, tools and processes that ensure a diverse, equitable and inclusive environment for our employees

AODA Policy

Panasonic Canada Inc. has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

Only candidates selected for an interview will be contacted.

We thank you for your interest in working for Panasonic Canada Inc.

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