Marketing Manager

Department: Corporate Communications

Location: Toronto

Description

The Marketing Manager, Canada will play a key role in Dye & Durham's overall marketing strategy, driving brand awareness, new customer acquisition and improved client retention initiatives through integrated marketing capabilities. This role requires a strategic thinker and hands-on team member with a deep understanding of marketing trends, technology, and analytics, combined with a passion for product marketing, building and deploying innovative programs that deliver measurable business results. The Manager will work closely with a global MarComm team, as well as with peers across the Product, Sales, Operations and Legal organizations at Dye & Durham.

Key Responsibilities

• Maintain a deep understanding of what our products do, who interacts with them and why


• Capture market insights and drive understanding of customer persona needs into our product & proposition development and across the organisation


• Translate product capability and enhancements into compelling proposition & messaging that solve for market and customer needs


• Produce clear and compelling marketing and communications plans that deliver commercial impact and product launch goals, including leading the execution of significant product launches in Canada in 2025


• Develop and manage GTM execution excellence across key programmes and campaigns ensuring a co-ordinated delivery with key stakeholder functions including launch success criteria and metrics


• Develop Sales and Partner enabling tools & materials to drive lead gen and pipeline realisation


• Coordinate external resources (e.g. creative resources) to produce compelling marketing materials on time and on brand


• Play a key role in identifying and participating in important industry, company and partner events

Skills, Knowledge & Expertise

• Degree or diploma in a relevant field (e.g., Marketing, Business, Technology)


• 5-7 years of integrated marketing experience, preferably in the legal technology or SaaS industry.


• Experience building and managing multi-channel marketing campaigns targeting SMB-sized business customers is highly desirable


• High proficiency and experience with key marketing tools like HubSpot, Salesforce, SEMRush and more


• Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.


• Analytical mindset with a passion for using data to drive decisions and measure success.


• Exceptional communication and interpersonal skills, with experience collaborating across departments and with senior leadership.

Job Benefits

• Work with a leading global company at the intersection of law and technology.


• Be part of a dynamic, high-performing team that values innovation, initiative and collaboration.


• Opportunity to lead significant Canadian initiatives that have a real and measurable impact on the business.


• Competitive salary, benefits, and opportunities for professional growth.