Associate Director, Food & Beverage Marketing

Associate Director - Food & Beverage Marketing

The Armour Group Limited is one of the leading hospitality, development, and construction companies in Atlantic Canada. With its dedicated team of professionals, The Armour Group Limited continues a proud history of creating a sense of place in Nova Scotia – carefully designing, developing, constructing, and operating some of our region’s most iconic buildings. With more than 50 years of history locally, this family-owned firm remains committed to a principled approach to development, ensuring that our buildings are environmentally sustainable and integrated into the communities they serve. If you share our values and would like to work with skilled professionals, Armour is presently seeking an Associate Director of Food & Beverage Marketing to join our growing team from our downtown Halifax location.

Reporting to the SR. Director of Marketing, we are seeking a dynamic and experienced Associate Director, Food & Beverage Marketing to lead and develop marketing strategies for our portfolio of restaurants, including under the Freehand Hospitality brand. In this pivotal role, you will be responsible for overseeing and guiding the execution of social and digital marketing strategies, mentoring a team, and ensuring all ongoing campaigns and promotions align with the overall business objectives. You will drive the development and execution of marketing plans, foster collaborations, manage PR initiatives, and create memorable events that elevate the brands.

Work Schedule: This role is based in our fully in-office environment, with standard working hours from 8:30 am to 5:00 pm, Monday to Friday. However, given the nature of the food & beverage industry, several events and meetings may occur outside these hours. The Associate Director will be responsible for managing flexible hours to accommodate these occasions.

As an Associate Director of Social and Digital Marketing, you will be responsible for:

Strategic Leadership & Execution:

• Develop and execute comprehensive marketing strategies across all restaurants.
• Lead and guide social media, digital marketing, and PR initiatives to drive brand visibility and engagement.
• Analyze market trends, campaign performance, and customer feedback to make data-driven decisions that refine marketing approaches.
• Ensure all campaigns are aligned with the business’s long-term vision and brand identity.

External Vendor & Relationship Management:

• Build and maintain strong relationships with external vendors, consultants, media, and industry professionals to ensure effective execution of marketing strategies.
• Collaborate with PR agencies, media outlets, photographers, and content creators to enhance brand exposure and support campaign success.
• Negotiate and manage contracts with vendors for events, promotional materials, and digital services, ensuring high-quality deliverables and value for money.
• Maintain active engagement with industry professionals and media to build partnerships and stay ahead of market trends.

Annual Planning & Campaign Development:

• Build and manage yearly marketing calendars for each restaurant, including potential collaborations, pop-up events, and promotional partnerships.
• Lead the development and execution of large-scale events, collaborating with internal teams and external partners.
• Execute cross-functional initiatives, ensuring marketing efforts are aligned with the company's broader goals and other assets.

Content & Digital Marketing Oversight:

• Oversee the creation of high-quality content for social media, digital campaigns, and PR, ensuring it aligns with each restaurant's unique brand identity.
• Guide the organization and execution of photoshoots, video production, and other content initiatives to support marketing goals.
• Monitor and report on the performance of social and digital marketing efforts, adjusting strategies as needed.

Event Strategy & Execution:

• Develop innovative event marketing strategies that drive guest engagement and brand recognition.
• Collaborate with restaurant managers and chefs to plan and execute signature events, pop-ups, and partnerships that reinforce brand values.
• Manage and assist with the strategy and execution of large-scale events and promotional activities.

What we’re looking for:

• Proven experience in marketing leadership, particularly in the food & beverage or hospitality industries.
• Demonstrated ability to develop and execute successful marketing campaigns across digital and traditional advertising outlets.
• Strong leadership skills with experience mentoring and guiding marketing teams.
• Excellent communication skills with the ability to collaborate across departments and work with senior management.
• Ability to manage multiple projects and campaigns, balancing day-to-day marketing activities with long-term strategy.
• Flexibility to work additional hours for events and promotions when needed.

What’s in it for you?

• Comprehensive benefits package including Health and Dental Benefits, LTD and Life Insurance.
• RRSPs and paid vacation and sick days.
• Bonus potential and Employee Assistance Program.
• Continuing education support and discounts at selected Queens Marque restaurants.
• On-site fitness facilities and company events and parties.
• Opportunity for internal career growth and to work with the leader in commercial real estate development in the region.
• Practical training required to take over management of a portfolio of assets and gain exposure to a range of challenging projects.

If you are passionate about social media and possess the skills and experience required for this role, we would love to hear from you. Apply now to join our team and contribute to the success of our diverse range of restaurants and hospitality outlets. Qualified applicants are invited to submit their resume and cover letter to [email protected].

The Armour Group Limited is an equal opportunity employer. While we thank all applicants, only those selected for an interview will be contacted.