Digital Customer Engagement Manager

About Our Company:

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, bold thinking, and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to build a strong culture of collaboration and partnership by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely crafted with collaboration in mind, providing space where teams can come together to strategize, brainstorm, and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca an excellent place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking daring action to solve some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Summary of Position:

The Digital Customer Engagement Manager will lead the development and execution of critical marketing strategies, campaigns, and assets for our Beast Cancer portfolio. Reporting into the Senior Manager of our Marketing Innovation & Digital Excellence team, this role focuses on integrating and optimizing the physical and digital customer experience across various marketing channels, using data and insights. As a marketing subject matter expert, key responsibilities include working with brand teams and agency partners to develop best-in-class marketing campaigns aligned to Brand Strategy, advising on content and channel strategies, implementing data-driven customer experiences, and operationalizing marketing assets for Brand teams. Building positive relationships with internal and external partners is critical for successful marketing initiatives. Success in this role requires strong business sense, project management skills, and expertise in digital and traditional marketing, alongside customer-centric and data-driven decision-making. The aim is to enhance customer experience and improve value for healthcare practitioners and patients while ensuring compliance with AstraZeneca's policies.

What You’ll Do:

Customer Experience Strategy Development

• Support Brand Teams in planning innovative, customer-centric marketing tactics.
• Serve as a digital marketing consultant and guide on standard processes.
• Lead workshops for customer-centric content and omnichannel strategies.
• Advocate for standard methodologies in digital marketing processes.
• Collaborate with Medical Strategy & Innovation for seamless customer experiences.

Marketing Operations & Project Management

• Lead cross-functional teams to achieve campaign goals and timelines.
• Lead projects in a fast-paced environment, solving challenges.
• Ensure digital compliance using content management systems.
• Collaborate with partners to launch top-tier digital assets.

Data-Driven Insights & Analytics

• Monitor critical metrics to assess marketing performance.
• Provide insights and recommendations to optimize campaigns.
• Ensure analytics requirements are met for campaign optimization.
• Stay updated on emerging digital technologies and standard processes.

Creative and Media Agency Stakeholder Management

• Lead agency partnerships for strong campaigns and media plans.
• Handle agency relationships to align with company processes and compliance.
• Maintain communication among agencies, internal partners, and Brand teams for seamless campaign execution.

What We’re Looking For:

• 4-6 years of marketing experience in digital, media, or omnichannel marketing, preferably in healthcare, retail, or finance.
• Bachelor's degree or higher in business management, marketing, or commerce.
• Experience in formulating brand plans or customer experience plans.
• Strong project and stakeholder leadership skills.
• Ability to lead agile process development and deployment.
• Expertise in customer experience and channel execution (email, SMS, web, SEM, social media, paid media).
• Consistent track record to develop and deliver assets across digital and traditional channels.
• Experience in multi-stakeholder environments, providing strategic direction.
• Excellent communication and influencing skills, able to lead without authority.
• Ability to work across geographies and with IT on technical systems.
• Knowledge of PAAB, Innovative Medicines Canada, and ASC guidelines.
• Familiarity with Veeva PromoMats and CLM/CRM is a plus.

Who We Are:

Great People want to Work with us! Find out why:

• GTAA Top Employer Award for 10 years
• Top 100 Employers Award
• Canada’s Most Admired Corporate Culture
• Learn more about working with us in Canada
• View our YouTube channel

At AstraZeneca we play a critical role in making our pipeline accessible to patients. What sets us apart here is being a research-driven enterprise; it means there's always something new to be working on—new indications and securing access for new medicines to reach even more patients in need. It's our knowledge of patients fused with our forward-looking approach that helps us spot opportunities early on. We thrive on autonomy while collaborating across functions to deliver impactful results. If you enjoy challenging the status quo and exploring innovative solutions within the healthcare ecosystem, this is the place for you.

Ready to make an impact? Apply now!

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected]