Inbound Marketing Specialist

ABOUT COOLIT SYSTEMS INC.

Founded in Calgary, Alberta in 2001, CoolIT Systems is the leading Direct Liquid Cooling technology provider for data centers, supercomputers, and desktop computers. We design and manufacture solutions used by the largest tech companies globally.

Recognized as one of “The Americas’ Fastest Growing Companies 2023” by Financial Times and honored with the Deloitte Fast 50 Clean Technology award in 2022, as well as the Deloitte Fast 500 distinctions in both 2021 and 2022, CoolIT's rapid growth is capturing global attention.

As demand for generative AI, high performance computing and cloud solutions rapidly expands, there has never been a more exciting time to join our team.

WHAT YOU’LL DO:

Role:

We are seeking a results-driven Inbound Marketing Specialist to identify, manage and nurture leads to drive revenue growth. As a key Marketing team member, you will be critical in delivering high-quality leads to the Business Development team and driving new revenue opportunities through innovative email, social media and digital marketing campaigns. The ideal candidate will have a strong understanding of B2B inbound marketing, including lead generation and prospecting, database management, and inbound marketing strategies and tools.

Responsibilities:

Lead Management

• Oversee the flow of leads through the sales funnel from generation to closure.
• Qualify incoming leads based on predefined criteria and target customer profiles.
• Manage the intake, tracking and assignment of leads to the appropriate Business Development representatives.

Lead Nurturing

• Develop and implement lead nurturing workflows using email marketing, content distribution and marketing automation platforms.
• Identify and implement opportunities to re-engage cold leads.

Marketing Campaigns

• Design and implement email, social media and digital marketing campaigns to attract and engage leads through various buyer journey stages.
• Personalize outreach efforts to resonate with the specific needs of each prospect.
• Create, test and optimize website content, blogs and social media platforms (e.g. LinkedIn).

CRM Management

• Maintain and update CoolIT’s CRM system (Oracle NetSuite & HubSpot) with accurate lead information and activity tracking.
• Implement marketing automation workflows that efficiently and effectively manage prospects through the buyer’s journey.

SEO and Website Optimization

• Improve organic search rankings by conducting keyword research and implementing basic SEO strategies.
• Monitor and analyze website analytics to identify areas for improvement and optimize conversion rates.

Reporting and Analysis

• Monitor and report on lead management metrics such as conversion rates, response rates and pipeline growth.
• Track and analyze campaign performance metrics using HubSpot, Google Analytics and similar platforms.
• Provide actionable insights to improve lead generation and nurturing strategies.

Cross-Team Collaboration

• Collaborate with Marketing team members to develop content targeted to customer groups or segments.
• Work closely with the Business Development team to provide them with high-quality leads and insights gathered during the prospecting process to expedite time to revenue.
• Collaborate with external contractors (website developers, digital marketing agency and CRM consultant) to develop lead generation programs.

Continuous Improvement

• Constantly review and refine inbound marketing processes to improve efficiency and effectiveness.
• Stay up-to-date on new marketing tools, technologies and techniques.
• Continuously grow your knowledge of the global data center liquid cooling industry, CoolITs customers, partners and competitors, and CoolIT’s products & services.

WHO YOU ARE:

Basic Qualifications:

• 3+ years of experience in inbound marketing, lead management, sales development and/or related areas.
• Bachelor’s degree in Marketing, Business or a related field.
• Proficiency in CRM software (e.g. Oracle NetSuite, HubSpot, SalesForce), marketing automation platforms (e.g. HubSpot, Marketo, Pardot) and MS Office Suite (e.g. Outlook, Teams, Excel, PowerPoint)

Preferred Qualifications:

• Experience in the technology, server hardware, data center or SaaS sectors.
• Experience in business-to-business (B2B) marketing.
• Certification in inbound marketing from platforms like HubSpot Academy.
• Familiarity with SEO and keyword research.

Skills:

• Proficiency in CRM platforms (e.g. HubSpot, Oracle NetSuite, SalesForce) and marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Familiar with lead generation tools such as (e.g. LinkedIn Sales Navigator).
• Knowledge of conversion rate optimization tools (e.g. Hotjar or Microsoft Clarity).
• Strong organizational and analytical skills.
• Excellent communication and collaboration skills.
• Passionate about new technologies.

WHY COOLIT?

We strive to be an employer of choice and as such we believe in rewarding our employees with career and development opportunities that will maintain and strengthen our culture while aligning to our vision and values.

Benefits

• Vacation and flex days, and paid company-wide shutdown during the holiday season.
• Comprehensive benefits including Dental, Drugs, Optical, Paramedical and Health Spending. These costs are covered by CoolIT and are enacted from your first day.
• Dress for your day – in a casual yet professional environment.
• Retention rewards like “The Big Coffee Break” that reward tenure with additional vacation time and a monetary bonus.
• Employee ownership program.

We thank every candidate in advance, however, only those selected for an interview will be contacted.
Successful candidates for this position will be required to undergo background checks including criminal records check and education.