Growth Marketing Manager

Position Summary

Are you a bold, creative thinker who thrives on driving growth and challenging the status quo? We're looking for a dynamic Growth Marketing Manager to spearhead demand generation, client acquisition, and revenue-driving initiatives for our rapidly growing financial services company. You’ll lead the charge in crafting compelling campaigns that captivate Canadian small business owners and turn them into passionate brand advocates. This is your opportunity to make a significant impact as you bring fresh ideas, sharp analytical skills, and an unrelenting drive for results to a team that’s ready to shake things up.

Why You’ll Love This Role

• Shape the Future Take center stage in building and optimizing a world-class marketing operation that drives strategic growth, fosters seamless customer experiences, and sets new industry standards.
• Competitive Compensation Enjoy a competitive salary, a comprehensive benefits package, and opportunities for continuous personal and professional growth as you advance in your career.
• Lead and Empower a Team Lead and mentor a growing team, helping to shape the next generation of marketing talent while driving alignment and collaboration for high-impact results.
• Grow Your Career Build a world-class marketing program and scale the team to drive FBC to $100M. Leverage our strong foundation to make a direct impact on growth, efficiency, and customer success.
• Collaborate with Experts Partner with a talented, high-performing team across growth, customer, and content marketing, and hone your skills with world-class consultants in PPC, SEO, PR, and Product Marketing to achieve exceptional results.
  
  
  

Key Responsibilities

• Own the Growth Strategy Lead multi-channel campaigns that deliver measurable results across paid, organic channels, and offline channels including events.
• Lead and Inspire the Team Recruit, mentor, and nurture your direct report, aligning their efforts with business objectives while empowering them to take initiative.
• Performance Marketing Oversight Collaborate with external agencies and provide strategic direction for SEM across platforms like Google, Meta, and LinkedIn, guiding targeting, creative strategy, and optimizations.
• Support Business Development & Partnerships Collaborate with the Business Development team to strategize, test, and optimize events and partnership initiatives. Provide messaging, enablement, and strategic guidance to drive growth and deliver value.
• Bridge Sales & Marketing Play a critical role in aligning sales and marketing efforts, ensuring seamless lead flow and strong communication. Collect feedback, refine campaigns, and support the sales team with high-quality leads that convert.
• Strategic Collaboration Work closely with the content team to build awareness, generate leads, and position us as a trusted advisor in rural communities.
• Data-Driven Decision Making Collaborate with the Marketing Operations to track and analyze campaign performance, tell compelling, data-backed growth stories, sharing learnings, and continuously experimenting.
  
  
  

Qualifications

• A bachelor's degree in Marketing, Business, or a related field—or a track record that proves you don’t need one.
• 5+ years of experience in growth marketing, demand generation, or performance marketing, owning results across multiple channels.
• Hands-on expertise in PPC, SEO, and conversion rate optimization. HubSpot wizardry is a must.
• Demonstrated ability to lead and grow a team, including coaching, providing constructive feedback, holding team members accountable to goals, deadlines, and KPIs, and fostering professional development to help employees reach their full potential.
• A data-obsessed mindset. You don’t just report on raw numbers—you turn them into stories that drive action and can be followed by other teams across the business.
• Stellar project management skills and the ability to juggle multiple high-stakes initiatives without dropping a ball.
• Experience in financial services, marketing to small business owners, or agriculture is a major advantage—but a passion for the audience can be just as powerful.
  
  
  

About FBC

Founded in 1952, FBC is one of Canada’s premier tax and financial consulting firms for small businesses. We support over 20,000 small businesses nationwide with year-round financial strategies that free our clients to focus on growth and community impact.

This isn’t just a marketing role—it’s a chance to rewrite the playbook and build your career flagship. If you’re ready to drive impact, ignite growth, and leave your mark on an established brand with big ambitions, we want to hear from you. Let’s build something extraordinary together.

Apply now to take the next step in your career and help us build the systems that drive our future success!

Flexible work schedule, including hybrid or remote options, for the ideal candidate.