Vice President, Brand Image and Creative Services

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

We are looking for an exceptional Vice President of Brand Image and Creative Services to lead the evolution of Canada Goose’s brand identity, helping us solidify our position as a new luxury brand while upholding our high standards of craftsmanship and design. Reporting to the SVP of Marketing, this dynamic role will be pivotal in bringing the Creative Director’s bold vision to life, while shaping and executing the overall visual identity of the brand. This position requires a true passion for creative excellence, an unwavering focus on delivering captivating content, and a consumer-first mindset.

As the Vice President, you will lead and inspire the internal creative team and external agency partners, ensuring the Canada Goose story resonates across every consumer touchpoint. You will shape global campaigns, create brand-defining visuals, and play a key role in driving our continued growth and innovation. This is your opportunity to influence the look and feel of a globally recognized brand at the intersection of luxury, performance, and style.

About the Role:

Strategic Leadership & Cross-functional Collaboration:

• In partnership with the Creative Director, define and execute a compelling creative strategy that aligns with business goals and reflects the core values of Canada Goose.
• Lead cross-functional teams, including Global Marketing, Regional Marketing, Channel, and Product Design, to translate strategic objectives into impactful brand image initiatives.
• Champion creativity, ensuring brand image initiatives are consistent, relevant, and engaging across every consumer interaction.

Brand Image Development:

• Lead the development and execution of brand image standards that communicate our brand’s essence, craftsmanship, and unique narrative.
• Oversee the creation of compelling visual content, ensuring a cohesive and elevated brand image across all touchpoints.
• Drive excellence in brand image delivery, elevating consumer perceptions and building brand equity globally.

Brand Creative:

• Provide strategic direction to the Creative Director, translating visionary concepts into compelling visual narratives that elevate the Canada Goose brand.
• Serve as the bridge between the brand vision and creative execution, ensuring synergy between internal teams and external partners.
• Set the standard for creative excellence, driving high-impact content for global campaigns, product launches, and DTC initiatives.

CG Agency & Production:

• Oversee the operational and creative strategies of Canada Goose’s in-house creative studio, the Expedition Studio, ensuring exceptional creative work is delivered on time and within budget.
• Develop a world-class internal agency model that balances quality, flexibility, and efficiency while supporting global business needs.
• Lead the production of eCommerce and commercial photography and video, delivering assets that align with brand standards.

People Leadership & Talent Development:

• Build a high-performance creative team, providing direction, mentorship, and support to achieve both individual and team goals.
• Inspire excellence, fostering a culture of accountability and creative innovation.

External Partnerships:

• Select and manage top-tier external creative agencies and production partners, ensuring their work aligns with Canada Goose’s brand image and strategic objectives.
• Cultivate relationships with external creative talents, driving innovative ideas and delivering premium-quality creative projects.

Resource Management:

• Manage the global departmental budget, allocating resources efficiently to support brand image and creative initiatives.
• Streamline creative workflows and establish best-in-class processes for timely and effective project delivery.

Inclusion and Diversity:

• Champion diversity, equity, and sustainability in every aspect of our brand image and creative work, ensuring that these values are reflected in everything we produce.

About You:

• 15+ years of experience leading creative teams within luxury brands or the fashion/lifestyle sector, with deep expertise in technical production and creative strategy.
• A proven track record in shaping and executing successful brand image initiatives, driving both consumer engagement and business results.
• A strong understanding of brand strategy and consumer behavior, with the ability to turn insights into compelling creative concepts.
• Proven ability to work at pace and scale in a fast-evolving environment.
• A passion for customer-centric, commercially-driven creative work that delivers results.
• Outstanding communication, interpersonal, and leadership skills, with the ability to inspire teams and collaborate effectively with cross-functional partners.
• Demonstrated success in managing budgets, resources, and external partnerships.

If you’re ready to help shape the future of a globally recognized luxury brand and drive innovation in creative excellence, we want to hear from you. Join us and play a leading role in defining the next chapter of the Canada Goose story.

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work every day. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.