Director of Marketing

About the Role

VRIFY seeks a revenue-focused Director of Marketing to accelerate our leadership position in AI-assisted mineral discovery. This role is crucial in executing our GTM strategy while unifying and developing our newly formed marketing organization.

As Director of Marketing, you will report directly to the VP Marketing and partner closely with the Director of Sales to drive integrated revenue generation. You will lead an experienced team of managers across Content Marketing, Customer Marketing, Account-Based Marketing, Marketing Operations, and Marketing Analytics, establishing the frameworks and processes needed to operate as a cohesive revenue engine.

Key Responsibilities

Strategic Leadership

• Execute and evolve our established GTM strategy, identifying new opportunities while maintaining alignment with core business objectives
• Partner with VRIFY's Director of Sales to ensure seamless Marketing and Sales integration in pursuit of revenue goals
• Drive strategic prioritization and resource allocation to maximize team impact and accelerate business outcomes
• Guide cross-functional initiatives that strengthen VRIFY's market position in AI-assisted mineral discovery

Go-to-Market Execution

• Collaborate with the VP Marketing on product marketing strategy and category creation initiatives
• Guide and enable account-based marketing initiatives, ensuring alignment with broader GTM objectives
• Oversee the development of compelling market narratives and positioning
• Drive alignment between marketing programs and sales processes to accelerate revenue growth

Revenue Generation

• Drive measurable revenue contribution through high-quality pipeline generation, focusing on sales-accepted opportunities and closed business
• Champion revenue-focused marketing initiatives that demonstrably influence enterprise sales outcomes
• Define and drive marketing OKRs that directly align with company revenue objectives
• Monitor and optimize core business metrics that demonstrate genuine market impact

Team Development

• Lead and develop our newly hired marketing managers into a unified, high-performing team
• Foster an environment of open collaboration and shared accountability among our experienced marketing leaders
• Support organic team development while removing obstacles to cross-functional success
• Guide and enable team leads while maintaining appropriate autonomy in their respective domains
• Foster a culture of revenue focus, continuous improvement, and data-driven decision making

Qualifications

Experience:

• 8+ years of B2B marketing experience with 4+ years in senior leadership roles
• Proven track record of driving revenue growth through marketing in enterprise software/SaaS
• Experience developing high-performing marketing teams
• Strong background in sales and marketing alignment

Leadership Capabilities:

• Strategic mindset with strong execution orientation
• Ability to develop and mentor experienced managers while maintaining their autonomy
• Excellence in cross-functional leadership and stakeholder management
• Track record of building high-trust relationships across Sales and Marketing
• Data-driven decision maker with strong business acumen

Skills:

• Deep understanding of enterprise B2B marketing and sales processes
• Strong grasp of revenue operations and GTM strategy execution
• Excellent communication and presentation abilities
• Proven ability to translate strategy into actionable plans and results
• Experience with change management and team development

Education:

• Bachelor's degree in Marketing, Business, or related field
• MBA or advanced degree preferred
• Relevant leadership and management training valued

What We Offer

Compensation:

• $160,000 - $190,000 CAD
• Performance-based bonus structure
• Stock options
• Comprehensive benefits package

Work Environment:

• Hybrid, remote position with flexibility to work from anywhere in Canada
• All necessary tools provided, including latest MacBook Air
• Regular team collaboration opportunities

About VRIFY

At VRIFY Technologies, we're revolutionizing mineral exploration with our AI-assisted mineral discovery platform that actually works. Using our proprietary AI algorithms and exclusive datasets, we help mineral exploration companies unlock untapped mineralization on their properties. We bridge the gap by spotting patterns that traditional methods and other AI tools miss. Backed by a leadership team with a proven track record, we combine innovation with industry expertise to deliver game-changing discoveries that boost our clients' market value. Our platform also offers advanced visualization tools that enable clients to share their discoveries and attract investment effectively. At VRIFY, we are committed to transforming mineral exploration, ushering the industry into the Age of AI, and helping forward-thinking mining companies harness their data to redefine what's possible.