Brand Marketing Manager

Puig is a major player in the worldwide fashion and beauty industry, with a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness.

The Opportunity

The Marketing Manager leads development of 360 strategy and execution of global marketing programs by collaborating closely with cross-functional business partners to build strategy briefs, communications plans, toolkits for campaigns across multi-platform consumer engagement programs. Develop and execute comprehensive marketing strategies in partnership with Global HQ, including all promotional activities and product launches.

What you'll get to do

Marketing Execution:

• Execute and develop localized brand building plans in line with division objectives, including 3-year marketing plans, new product launches, promotions, and communication strategies
• Manage P&L and execution of 360º marketing plans for each brand, encompassing above-the-line and below-the-line activities, launch calendars, promotional plans, and media implementation
• Present seasonal programs to retail partners and propose new product and promotional ideas
• Collaborate with internal and global teams to ensure business success, including sales, retail, education, demand planning, operations, and finance
• Responsible for brand/product strategy and promotional calendar growth
• Monitor and analyze business results to recommend improvement opportunities
• Prepare and deliver presentations for senior management meetings
• Ensure partnership with cross-functional teams for in-store, online, social/digital, and media activations

Communication:

• Contribute to creating brand PR and Influencer Marketing strategies
• Own projects including campaigns, playbooks & guidelines, and deliver relevant content for in-country execution
• Work with communications team on press releases, digital press releases, editorial and beauty visuals, and spokesperson identification
• Meet with influencers and external partners during events
• Build measurement into plans for benchmarking success and gaining insights
• Develop breakthrough activation strategies across channels with cross-functional teams
• Manage and track cross-functional inputs into go-to-market deliverables, ensuring cohesive strategy and timely delivery
• Foster a consumer-focused mindset aware of competition/channel influences

Analytics:

• Actively monitor and manage investments in POS materials and animations, analyzing ROI/profitability and proposing improvements
• Conduct brand and market analysis, recommending strategic decisions based on insights
• Forecast seasonal POS materials, new launches, and animation materials
• Manage product stock levels, controlling inventory and forecasts
• Conduct market research, follow up on campaigns and launches, and provide regular quantitative and qualitative reports to Senior Management
• Monitor category, competitive landscape, and consumer trends to inform strategic interventions
• Prepare documents for executive category reviews and support the use of data and analytics throughout the function

We'd love to meet you if you have

• Bachelor’s degree (preferred) in marketing or related field
• 3-5 years marketing management experience, beauty industry-related experience required
• Superb analytical skills
• Excellent written/oral communication skills and forecasting experience
• Strong execution, leadership and consensus building/decision making skills
• Computer literacy on Windows, MS Word, PowerPoint, and Excel

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
• Hybrid work policy

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.