Associate Director, Communications

Teladoc Health is the global virtual care leader, offering comprehensive virtual care solutions spanning virtual care including primary, mental health, expert medical, devices and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence. Serving over 9 million Canadians, Teladoc Health has been in Canada for more than 20 years and operates in 175 countries world-wide.

Summary of Position

The Associate Director of Communications will lead and manage significant aspects of the Teladoc Health Canada's internal and external communications, while working closely and coordinating with the global company’s communications team. This position will be responsible for developing and executing effective communication strategies that elevate Teladoc Health Canada’s brand, strengthen public relations efforts, and engage key stakeholders across Canada. The role will also focus on media relations, corporate communications, crisis management, and aligning communications initiatives with business objectives in a fast-paced and dynamic telehealth environment. This role will collaborate cross-functionally and closely with the enterprise communications team on all initiatives, ensuring compliance with overarching company guidelines and standards.

Essential Duties and Responsibilities

• Communications Strategy: Develop, lead, and implement comprehensive communication strategies to support Teladoc Health Canada’s business objectives, brand awareness, and thought leadership, while maintaining alignment with the enterprise messaging, brand standards, and reputation management.
• Public Relations: Manage media relations and outreach, including press releases, media pitches, and crisis communications. Build and maintain strong relationships with key media outlets, industry influencers, and public stakeholders.
• Corporate Communications: Oversee internal communications, ensuring alignment with global messaging and support employee engagement initiatives.
• Crisis and Issues Management: Manage and mitigate reputational risks, acting as the point of contact for crisis communication and media inquiries. Develop protocols to safeguard the company's reputation.
• Content Development (50%): Lead the creation of content, including press materials, speeches, articles, social media, and blog posts that communicate Teladoc Health Canada’s mission, products, and services.
• Stakeholder Engagement (10%): Support leadership in public appearances, media interviews, and speaking engagements, developing talking points and position statements.
• Brand Management (10%): Ensure all communications uphold and enhance the Teladoc Health Canada brand, maintaining a consistent tone and messaging.
• Digital Communications (10%): Manage online communications, including social media and website content, to engage a broad audience.
• Measurement & Reporting (5%): Develop metrics to assess the effectiveness of communication strategies and provide reports to senior leadership.
• Collaboration (10%): Maintain regular communication with stakeholders, ensuring alignment with the global communications team.
• Special projects (5%): Additional duties may be assigned to support the evolving needs of the organization.

The time spent on each responsibility is subject to change dependent on business needs.

Supervisory Responsibilities

Yes (Potential Responsibilities)

Qualifications Expected for Position

• Bachelor’s degree in communications, public relations, marketing journalism, or a related field; advanced degree preferred.
• 10+ years of experience in corporate communications, public relations, or a similar role, preferably within the healthcare or government sectors.
• Proven track record of developing and managing successful communications strategies across various formats and channels.
• Strong understanding of the healthcare industry, particularly marketing to hospital systems and B2B clients.
• Excellent writing, editing, and communication skills, with a portfolio showcasing diverse content.
• Ability to work cross-functionally with leadership, marketing, manage multiple projects, meet deadlines, and collaborate with cross-functional teams.
• Experience managing external vendors and agencies for content production.
• Strong media relations skills and experience managing public relations in a high-stakes environment.
• Demonstrated experience in crisis communication and issues management.
• Knowledge of the Canadian healthcare landscape and regulatory environment is a plus.
• Experience in managing digital communication channels and platforms.
• Bilingualism in French and English is a strong asset.

Required license or credential needed to perform job: N/A

• Hybrid (Office & Remote)

Travel: 10%

Why Join Teladoc Health?

• Impactful, Connected Healthcare: Support millions of Canadians with accessible care.
• Focus on Quality & Safety: Uphold the highest clinical quality standards.
• Collaborative, Supportive Network: Join a diverse community transforming healthcare in Canada.
• Our Work Truly Matters: Be part of a leader in virtual care with innovative platforms.
• Growth and Innovation: Support our mission to make healthcare more accessible.
• Diversity and Inclusion: Contribute to a diverse and inclusive environment.