Associate Manager, B&W Performance, Portfolio & NRM

As part of the B&W Performance and NRM team, you will be part of the overall B&W Category Operations team.

What is the Category Operations Team?:

GM Led Excellence in Execution Teams: We have long discussed the need to have marketers focused on marketing and dedicated teams focused on best-in-class Execution. We will structure these teams under key strategic pillars.

Our Category Operations Organization under BU Lead’s leadership will be the commercial arm of the BU – responsible for all commercial levers including performance management, P&L ownership, category and brand operations and planning, shopper marketing, NRM as well as category strategy. This team will be organized by category and integrated into one performance management organization. Given the criticality of the value creation and portfolio operations teams to delivering our holistic performance agenda, this work will also reside within the Category Operations Organization in NA, and for Canada specific projects, the NA Value Creation team will work with the CatOps team. As the owners of the P&L, the Canada CatOps will be responsible for unlocking GM.

The B&W Category Operations organization is made up of dedicated teams focused on best-in-class execution across all portfolio brands in close partnership with the cross functional teams.

B&W Category Operations Lead will lead the delivery of the B&W strategy and growth agenda through the direct management of customer & category development teams, as well as category operations, and value creation.

Main Responsibilities of B&W Performance & NRM Team:

• Performance & Competitiveness:
  • Tie together the execution of the CatOps and E2E Demand Creation team via a robust business result analysis across key metrics.
  • Manage the interface between the brand-led marketing team and the category/channel/customer-led organization, ensuring both functions are delivering at the speed and quality required to win in the market, that tradeoffs are clear, decisions taken and that we reduce friction and churn for our teams.
  • Performance analysis to inform growth plans, pivots needed to deliver growth plans, including competitiveness.
  • Business Diagnostics including opportunity identification, risk avoidance, etc.
  • Identifying “Portfolio Transformation” opportunities: such as channel opps, format opps (particular sizes that are growing), distribution opps, listing gaps, customer opps etc.
  • Growth Hacking - ownership of all growth hacking and identification of opportunity and insights areas.
  • While the Performance Lead owns the competitiveness analysis and turning data into insight, Marketing will input to map marketing activity against share movement.
  • Share insights with the marketing team so they can optimize their plans to better drive results.
  • While competitiveness data analysis is not in scope for marketing, they are responsible for working with the Performance Manager to ensure marketing activities are translating into POS and share gains – and if not, then working on an acceleration plan from a ‘demand generation’ and marketing POV, which they will co-own with the CatOps team.
  • Co-own USG and Competitiveness KPIs with Marketing.
  • Innovation performance tracking as part of the total “performance” ownership.

Own NRM:

NRM is the lighthouse of growth for Unilever. It is Unilever’s approach for interrogating data to develop insights and inform data driven decision making. Integrating the NRM way of thinking into the BU’s daily activities is fundamental to create the growth, profit and discipline to give us a competitive edge in the market. NRM Insights will guide Where to Play and How to Win. Unilever focuses on analysis and solutions across 5 levers:

• Pricing
• Consumer, Pack, Price Channel, Architecture
• Active Mix Management
• Promotional Optimization
• Trade Spend Translation

Building capability and implementing NRM based solutions is a critical enabler of growth of both top and bottom line in the business. You will lead the continued implementation and embedding of NRM in our Canadian business. Helping people build NRM thinking and doing into their everyday ways of working.

• Diagnosis, analysis and recommended actions, through strategic pricing, pack price architecture, mix, promotions and trade terms, to step change revenue and profit delivery.
• Provide support and guidance on smart data analytics and insight generation and recommendation in each of the 5 NRM Levers.
• Ensure NRM initiatives are built into the category/brand/annual plans, and that BU teams understand how to run and own NRM as part of IBP process.
• Lead and integrate NRM performance management with the BUs, tracking/measuring performance across categories, understanding how NRM recommendations are performing in the market, and collaborating with cross-functional stakeholders to drive continuous improvement.
• Develop, rollout and facilitate user adoption of automated tools to support NRM concepts and insight generation.
• Develop and facilitate training programs for NRM fundamentals and automated tools across the organization.
• Leverage Net Revenue Management (NRM) strategies and capabilities to drive investment for the future.
• Own all NRM levers – from strategy to execution.
• Track And share NRR insights to ensure business efficiency.
• Manage NRM reporting and tools.

Who are we looking for?

• Strategic thinking and problem solving skills
• Excellent communication and interpersonal skills, able to independently lead, collaborate & motivate internal cross-functional teams
• Strong analytical and data-mining aptitude, able to translate data from multiple sources to present visually compelling insights that support business recommendations
• Ability to lead and support organizational change initiatives effectively
• Strong understanding of technology, analytics and operationalizing the same
• You are a results driven, ambitious individual who likes to WIN competitively
• You are a creative, solution oriented person who thinks outside the box
• You are always up for a challenge! You are constantly learning and improving to keep up with the evolving market and consumer
• You are analytical and can quantify the impact of your marketing plans and optimize them according to the data
• You think big but are detailed oriented
• A self-starter with excellent bias for action

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.