Marketing Campaign Strategist

Kinectrics takes pride in being consistently ranked as one of the best places to work in the energy and utility industry, where purpose and people mean as much as innovation and growth. That’s why we choose only the best and brightest to join us. To keep pace with Canada’s expanding energy and utility sector, Kinectrics has grown from a company of 300 to over 1,000 in only the last few years - and we aren’t looking to slow down. Join our diverse, supportive workplace for a rewarding career in the electricity industry.

Visit our website to learn more: www.kinectrics.com

The Opportunity

• Employment Type: Permanent
• Employment Level: Intermediate
• Location: 800 Kipling Avenue, Toronto, ON
• Department: Marketing & Sales
• Reports to: Senior Director, Strategic Marketing & Sales
• Hours per week: 37.5
• Number Required: 1

What We Offer

• Purpose: The work we do each day helps communities around the world. Find satisfaction in work that really matters, working alongside and as part of the best and brightest in the industry.
• Growth: To keep pace with Canada’s expanding energy and utility sector, we are growing more each day, which means more opportunities for you. We encourage our employees to grow alongside our company thanks to a number of significant training and personal development opportunities.
• Innovation: Our staff proudly develop innovations that push the industry forward.
• Diversity: The company is dedicated to promoting diversity in its workforce, up to and including the senior management level. Our diversity committee ensures we stay up to date on leading trends and best practices, creating a desirable workspace for each and every one of our employees.
• Competitive Compensation: We offer a competitive total compensation package unmatched by most industries throughout North America.

We are looking for an individual who is a self-starter, passionate about customer services and always looking for continuous improvement ideas.

Accountabilities: How You Will Make an Impact

In this role, you will focus on managing complex workflows, collaborating with cross-functional teams, and ensuring the delivery of high-impact, data driven campaigns. You will have hands-on responsibilities designing, developing, and delivering marketing campaigns to support the growth and expansion of Kinectrics’ products and services around the world.

As a core member of the Marketing team, the Marketing Campaign Strategist will bring a comprehensive technical skill set using web metrics programs, CMS software, design software (Adobe Creative suite), with experience using Google Ads, LinkedIn Ads, project management, and marketing automation software (preferably Salesforce and Pardot).

General Accountabilities

• Lead the development and execution of marketing campaigns through content creation (copy and creative), and deployment through various online and offline channels such as social media, search, email, website, brochure, banners, and case studies with guidance from subject matter experts and marketing leadership.
• Work with and guide design teams (web, graphic and multimedia) to create deliverables using solid copywriting and editing skills along with call-to-actions, forms, copy, graphics, layout, photography, and video tactics.
• Meet with Senior Marketing leadership to develop and execute approved digital strategies, marketing plans, and creative briefs that drive brand awareness and maintain brand equity.
• Develop Customer Relationship Management (CRM) tactics and marketing automation initiatives.
• Report on campaign analytics, including lead generation, data analysis, and other relevant KPIs.
• Provide status reports directly to Senior Marketing Leadership using project management tools.
• SEM and digital ad support, including campaign optimization and maintenance, through targeting bids, creative budgets, A/B testing.
• Prepare PowerPoint presentations, newsletters, print/digital advertisements, press releases, and other promotional materials as required.
• Other duties as required

What You Need to Succeed

• Completion of a 3-year college program in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience. Bachelor’s degree is preferred.
• 6 years’ B2B marketing experience (minimum) in a fast-paced technical environment, preferably in the energy sector and engineering management.
• Excellent written and verbal communication skills with solid copywriting experience in a technical environment. Requires previous technical writing experience to write and review material to produce online content, product data sheets, brochures, and other relevant copy.
• Basic skills in design software, including Adobe Creative Suite (InDesign, Photoshop, and Illustrator) to produce digital materials.
• Experience working with and overseeing agencies, designers, and 3rd party vendors.
• Experience with social media platforms, social media scheduling, and to enhance and promote website pages, campaigns, social media content, and other files.
• Project management skills and experience managing workflows with cross-functional teams.
• Salesforce and CMS experience needed
• Strong understanding of online analytic tools (Google Analytics, SEM Rush)
• Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, GDPR, privacy, etc.)
• Understanding of social media channels including LinkedIn, X, and YouTube
• Experience with building, executing, and monitoring paid digital campaigns on LinkedIn, Twitter, YouTube, Google Ads platforms and mapping lead generation forms to Salesforce using Zapier interface.
• Experience in managing relationships with external partners and agencies, including management projects, deliverables, and writing creative briefs.
• Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.
• Initiative to see and act on opportunities and suggest new programs and/or processes to improve our Marketing efforts/tactics.

Please provide examples of your previous campaign experience in your application.

Kinectrics welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.