Business Development Representative

What makes this role important at Ipsos?

Business Development Representatives (BDRs) are responsible for identifying potential clients, understanding their needs, and scheduling meetings for Account Executives to pursue opportunities. This role is critical for driving Ipsos Synthesio's growth through lead generation and qualification, focusing on outbound prospecting, personalized outreach, and efficient lead management. Success requires a strong understanding of the sales cycle, communication skills, and a data-driven prospecting approach.

What you can expect to be doing:

Lead Generation

• Conduct outbound prospecting activities (email, phone, social media) to identify and qualify potential clients.

Market Research

• Analyze target verticals to understand market trends, competitor landscape, and identify key decision-makers within organizations.

Personalized Outreach

• Create customized outreach messages tailored to specific prospects and their business challenges.
• Leverage a deep understanding of buyer personas and their needs.

Lead Qualification

• Qualify leads based on criteria such as budget, refined business need, and decision-making authority.

Pipeline Management

• Maintain accurate records of leads and their progression through the sales cycle within Salesforce.
• Track all activities within Salesforce and Lemlist (automated outbound platform).

Meeting Scheduling

• Schedule introductory calls and product demos for Account Executives and Solution Engineers.

Collaboration

• Work closely with Account Executives to ensure a seamless transition of qualified leads.

Continuous Learning

• Stay up-to-date on industry trends, best practices, and Synthesio product updates.
• Participate in regular training sessions.

Performance Optimization

• Track and analyze key performance indicators (KPIs) such as response rates, conversion rates, and meeting bookings.
• Continuously test and refine outreach strategies to maximize results.

What success in this role looks like:

• BDRs are expected to meet specific activity metrics related to calls, emails, and social touches, as well as outcome metrics related to lead qualification and meeting scheduling.

Training & Development

• Comprehensive training will be provided, including a dedicated playbook and ongoing mentorship.
• Access to internal resources for continuous knowledge development.

This might be the job for you if you have:

• Bachelor's degree or equivalent experience.
• Proven success in a business development or sales role, ideally within the SaaS or market research industry.
• Experience with enterprise clients and understanding of objection handling techniques.
• Strong understanding of the sales cycle and lead qualification methodologies.
• Excellent communication skills.
• Ability to build rapport and establish relationships with prospects.
• Proficiency in Salesforce or similar CRM platforms.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply.

What’s in it for you:

At Ipsos, you’ll experience opportunities for Career Development, an exceptional benefits package, a flexible workplace policy, and a strong collaborative culture.

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish.