Marketing Manager

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute To learn more about CIBC, please visit CIBC.com What You’ll Be Doing CIBC provides integrated capital markets products, investment banking advisory services, corporate lending and top-ranked research to corporate, government and institutional clients around the world. We also deliver innovative banking solutions and investment products to CIBC’s retail, wealth and business clients. Our goal is to be the leading Capital Markets franchise in Canada and the lead relationship bank for key clients globally We are responsible for client strategy marketing, events and sponsorships to support our corporate client relationships. We provide the Capital Markets leaders with the support that they require to help increase brand awareness, enhancing positioning and drive deeper client engagement You will work with the team to help drive the strategic marketing execution for CIBC Capital Markets. This will entail being abreast of industry best practices, tools and client insights to develop and execute the tactical roadmap to ensure industry leading positioning. This role will be responsible for executing key marketing tactics to support client engagement and broader growth of brand equity through marketing activities. This role will work with key stakeholders and requires specialized skills to manage the various deliverables and components of the Client Strategy team’s mandate. This is a dynamic and fast-paced environment that provides extensive exposure to the Capital Markets business. We are looking for someone who is passionate about all things related to marketing content and collateral, with insights on new trends to help enhance CIBC Capital Market’s marketing efforts and the overall client experience At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. How You’ll Succeed

• Leadership - Producing and managing core marketing deliverables for the Capital Markets business to drive the evolution of industry-leading client experience and marketing strategy
• Concept & design - Contribute to the concept, design and oversee the production of various marketing assets. Assist with the design and production of monthly newsletters, collateral pieces, podcasts, etc. Support the writing of new marketing content for our Capital Markets partners and overall brand ads
• Strategy - Develop marketing strategies and execute plans for key events and sponsorships. Support the development of digital marketing tactics to ensure consistent and industry leading experiences across all channels
• Enhance and innovate – Support the evolution of CIBC Capital Market’s marketing through recommended changes that incorporate industry best practices, while adhering to brand guidelines
• Drive efficiencies - Propose and develop ways to streamline processes in order to increase efficiency and effectiveness of activities

Who You Are

• You have attained relevant education. Post-secondary degree, ideally in marketing or communications
• You can demonstrate 5+ years of relevant work experience in a marketing management role - ideally experience with B2B financial services and capital markets specifically
• You have strong fluency in marketing program and tactical management. Ability to develop a marketing plan and manage the deliverables for multi-tactic programs, across a range of tactics and channels
• You possess excellent communication skills. Excellent writing and editing skills are paramount for the development of marketing materials; along with strong verbal skills to be able to interact with a broad range of stakeholders
• You can demonstrate proven project management skills. Ability to manage large number of initiatives with many different stakeholders to ensure timelines are adhered to and outputs are all excellent quality
• You know that details matter. Ability to manage error free production of marketing materials
• You give meaning to data. Ability to evaluate the effectiveness of marketing programs and produce insights to ensure continuous improvement in marketing programs
• You’re goal oriented. Ability to multi-task across many priorities, work independently when required, with minimal supervision
• You’re motivated by collective success. Collaboration and agility, while being able to complete tasks independently with minimal direction
• You have exceptional time management skills. Ability to manage condensed time lines to assist in achieving business requirements; ability to work with leadership team to assess and prioritize tasks
• You are technically savvy. Advanced proficiency across all MS Office software (Excel, PowerPoint, Excel, etc.)

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability

What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients

• Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us

Expected End Date 2026-03-02 Job Location Toronto-161 Bay St., 9th Employment Type Regular Weekly Hours 37.5 Skills Analytical Thinking, Auditing, Capital Markets, Client Service, Customer Experience (CX), Detail-Oriented, Teamwork