Marketing Communications Specialist

Who we are
You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ over 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

Our special culture shines through when we have the opportunity to connect in person. That’s why we’re working in a model where teams are required to be together in the office 4 days per week.

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth, utilizing a mix of online and offline channels
• Collaborate cross-functionally with stakeholders to align marketing efforts with overall business goals by providing data-driven recommendations for optimizing marketing campaigns and enhancing overall brand positioning
• Responsible for the proactive project management and coordination in the development of marketing content across all mediums required for the execution of marketing campaigns and key initiatives both regionally as well as nationally
• In collaboration with the marketing managers, you’ll be a trusted advisor in the development of creative briefs, campaign deliverables, work-back schedules, timelines and tracking to ensure that projects remain on time as well as within budget
• Create scope of work documents for creative or paid campaigns to document project details, reporting requirements, and agency costs
• Engage with creative agencies, designers, and/or writers to ensure they understand the scope of work outlined within the creative brief
• Review all creative costs associated with the projects to ensure we’re getting the best value and that it’s within budget
• Manage the tracking and processing of relevant invoices, with appropriate approvals
• Responsible for managing the end-to-end creative development process with the creative agency, designers and/or writers while providing ongoing communications with your stakeholders on the status of all projects
• Maintain and update the marketing campaign calendar on behalf of your stakeholders
• Work with the wider marketing team and media buying agency to develop, execute and evaluate paid media campaigns across a range of platforms including Google display, search and social media platforms

• Process creative brief submissions and assign to the appropriate writer and/or creative agency for development
• Content QA: proofread and edit marketing content for all mediums throughout the creation process from draft to final version. Ensure the standards are of high quality, within brand and meets the needs of the goals for the campaign
• Facilitate the process of appropriate signoffs are completed and in adherence to our legal and professional standards
• Provide guidance and recommendations to your stakeholders on the development of content that will be most effective in achieving the goals of the marketing campaign
• Manage the distribution of final marketing content on behalf of your stakeholders using standard tools and processes
• Other duties as required

• Organize and lead regular meetings and/or calls with your stakeholders
• Build strong relationships with your stakeholders, creative agencies, writers, SME’s and within the extended marketing team
• Ad-hoc projects as assigned

Think you’ve got what it takes to be a Marketing Communications Specialist? Like the colour purple? Great. Here's a few more boxes we’re also hoping you can tick:

• University / college degree or diploma in Marketing Communications or equivalent work experience
• Minimum of 3 years of experience in marketing communications, in a B2B environment
• Project management skills are essential
• Exceptional oral and written communications skills
• Strong copywriting and editing skills with attention to detail
• Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders across all levels of an organization
• Highly organized, self-motivated, team player, adept at managing change and priorities with an ability to work under tight deadlines
• Resourceful with an ability to incorporate ingenuity in the provision of creative solutions that meet client needs
• Experience in a professional services environment an asset
• Experience with paid media is an asset
• Experience using a Content Marketing Platform is an asset
• Strong Microsoft Office skills: Word, Excel, PowerPoint, Outlook and Visio
• Ability to work independently and as part of a team
• Committed to helping our clients, colleagues and communities thrive

At Doane Grant Thornton we’re focused on making a difference in the lives of our clients, our colleagues and our communities. That’s our purpose. Or, as we like to say, living our purple.

Are you ready to Discover Your Purple?