Marketing Director

Your role in a nutshell

As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, engage customers, and drive sales across our retail and eCommerce platforms. You will create a seamless marketing ecosystem that supports full life cycle customer management—from awareness to retention. This role requires a deep understanding of both retail and eCommerce dynamics, as well as a strong analytical mindset to optimize marketing performance. Candidates with a strong demonstrable track record in digital marketing and driving community led initiatives will be at a significant advantage.

Key Responsibilities

Strategic Planning

• Develop and implement a holistic strategy that aligns with business goals and maximizes growth across retail, ecommerce, and wholesale channels

Customer Lifecycle Management

• Design and manage a marketing ecosystem that effectively supports customer acquisition, retention, and loyalty through targeted campaigns and initiatives

Team Leadership

• Lead, mentor, and manage a diverse marketing team, fostering a collaborative environment and ensuring effective execution of marketing strategies

Market Analysis

• Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives

Digital Marketing

• Leverage digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing, to drive online engagement and sales

Brand Development

• Oversee brand positioning and messaging to ensure consistency across all channels, enhancing overall brand equity and customer perception

Retail Marketing

• Develop in-store marketing strategies and promotional campaigns that align with ecommerce initiatives to create a cohesive customer experience

Visual Merchandising

• Overseeing VM in physical environments on a day-to-day basis and for special projects such as store openings, product launches and events

Budget Management

• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes

Performance Analysis

• Utilize analytics and metrics to measure the effectiveness of marketing campaigns, making data-driven decisions for continuous improvement

Collaboration

• Work closely with sales, product development, and other stakeholders (internal/external) to ensure alignment and support for overall business objectives

Qualifications/Competencies

• Bachelor's degree in marketing, business administration, or related field; MBA preferred
• 7+ years of experience in marketing, with a focus on both retail and ecommerce environments
• Extensive experience in a similar Brand/Values position within a large, complex, multi-site retailer/FMCG (beauty/toiletries industry strongly preferred)
• Proven track record of developing successful marketing strategies that drive customer engagement and revenue growth
• Strong understanding of customer lifecycle management and the ability to create integrated marketing campaigns
• Excellent leadership, communication, and interpersonal skills
• Creative mindset with a passion for innovation and staying ahead of industry trends
• Strong analytical and problem-solving abilities
• Experience with digital marketing tools and platforms, analytics, and performance measurement