Data Analyst

EssenceMediacom


Date: 14 hours ago
City: Toronto, ON
Contract type: Full time
Purpose of Job

The Data Analyst, role goes beyond digital; it requires a strong analytical mindset. You will work with multiple data sources to cleanse, verify and generate reports. The incumbent demonstrates an ability to spot inconsistencies/anomalies within advertiser data or among a group of advertisers to spot macro trends and optimization opportunities

Key Accountabilities

  • Inform the needed trafficking requirements
  • Set up of analytics/conversion tags
  • Schedule delivery of reports
  • Creation of client reporting documents; screen grab reports, delivery reports, post data
  • Ensure campaign budgets are accurate, and match the MPA
  • Work with planning teams to ensure campaigns are clearly setup to allow data to enter reporting dashboard and build traffic sheets
  • Work closely with the team to supply data for the development of integrated digital strategies
  • Own the build of various data sources (e.g. Google Analytics, AdWords, Facebook, Twitter, etc.) to integrate data and make good of it to visualize in a meaningful manner (e.g. creative dashboards).
  • Support programmatic, search and social teams and client planning teams with topline performance insights
  • Assist with visualization of data
  • On-going end-to-end project management for reporting and visualization systems
  • In-depth assessment of quality of the current delivery across markets and identification of areas for development
  • Interact with Business Insights & Analytics team for research requests
  • Partner with the programmatic, search and social leads to implement ‘test & learn’ opportunities within the markets (from a data capturing POV)
  • Manage all assigned campaigns, review pixels and tags on ad server to ensure proper implementation
  • Partner with Ad Operations teams to review pixels and tags on ad server to ensure proper implementation
  • Delivery tracking on Ad servers
  • Provide oversight of performance marketing channels impact on business goals and help to drive optimization strategies based on your extensive understanding of campaign performance
  • Recommend solutions and ideas to get the most out of data, support in data partnership conversations and can distil those ideas into how they will support business goals

Skills And Behaviour

  • Demonstrate initiative, and problem-solving skills
  • Be curious, never hesitate to ask
  • Keep up to date with industry changes and the latest practices and procedures
  • Able to builds meaningful relationships with team members and suppliers
  • Excellent administrative, organizational, and time management skills
  • Strong attention to detail with good levels of accuracy
  • A good work ethic, responsible, reliable, and resourceful
  • Able to follow instructions, and work autonomously
  • Mathematically inclined, not afraid of numbers: understand their meaning and ultimately learn to read through the data
  • Familiar with multiple data and analytics platforms across multi campaigns and clients to be able to support planning team(s) with collation and analysis of marketing performance
  • A good understanding of the data & analytics platform and can fully utilize the platform and data marketplace to help agencies and clients gain efficiencies in meeting their data analytics needs
  • Ability to build string and respected relationships with clients and digital media owners
  • Ability to manage builds for larger and more complex data management with minimal guidance
  • Confident in discussing requirements from agency and client teams, driving data and analytics solutions to build credibility based on your business knowledge and experience gained

Education And Experience

  • University degree or equivalent
  • 2-3 years of data/digital planning experience – hands on experience in implementation/optimization
  • Proficient in the use and understanding of all planning, tracking and other tools (eg. ComScore, Vividata, DoubleClick/Sizmek, Verification tools (MOAT, IAS, DV, VCE), Google Analytics, and visualization tools (DataRama, Tableau, Data Studio).
  • Familiar in Adobe Analytics, Google Analytics, AdWords, Facebook, Twitter, DCM to help deliver best practice in campaign set up
  • Competent in all Microsoft Office Outlook, Excel and PowerPoint

Reference ID: o3Ljvfwm

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