Senior Paid Media Strategist | Hybrid in Calgary | $70-85k + Benefits at White Bay

The Company

A leading digital marketing agency based in Calgary, this innovative team partners with brands across North America to deliver data-driven growth through paid, search, and content marketing. Known for their results-oriented approach and collaborative culture, they combine creativity with precision to help businesses scale effectively. The agency operates on a hybrid model with three in-office days per week, emphasizing teamwork, learning, and shared success. With a strong focus on professional development, they foster an environment where curiosity, excellence, and continuous improvement are celebrated

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The Ro

leThe Senior Paid Media Strategist will lead the development, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms. This role requires both strategic insight and hands-on expertise to craft high-performing campaigns that align with client objectives and deliver measurable results. The ideal candidate will be analytical, detail-oriented, and passionate about leveraging data to drive performance. They will play a key role in shaping paid media strategies, identifying growth opportunities, and ensuring campaign excellence from conception to completio

n.
Responsibilit

• ies
  Plan, execute, and optimize paid media campaigns across Google, Microsoft, LinkedIn, Facebook, and programmatic platfo
• rms.Develop integrated media strategies that align with business goals and drive measurable
• ROI.Write compelling ad copy and test creative variations for continuous improvem
• ent.Manage budgets of $30K+/month and allocate spend effectively across chann
• els.Analyse performance metrics and present actionable insights to stakehold
• ers.Identify new opportunities for growth and campaign expans
• ion.Stay informed on the latest digital marketing trends and best practi

ces.
Require

• ments7+ years of experience managing paid media campaigns, including 3+ years in performance marke
• ting.Proven success in developing and optimizing PPC strategies across multiple platf
• orms.Strong analytical skills with the ability to interpret data and spot tr
• ends.Experience managing mid-to-large-scale budgets and achieving KPI gr
• owth.Proficiency with Google Analytics, Tag Manager, and A/B tes
• ting.Excellent communication skills with the ability to translate complex insights cle
• arly.Based in Calgary with the ability to work in a hybrid environ

ment.
This is an exciting opportunity to join a fast-growing, forward-thinking agency that values innovation, collaboration, and excellence. Passionate paid media experts eager to make an impact are encouraged to apply

today.
#welcometowhitebay #sinead