Director, Market Strategy and Understanding

What makes this role important at Ipsos?

In this role, you will be responsible for leading one of the largest syndicated consumption tracking studies in North America (Canada and United States), create proposals of all types which contribute to growing business presence and scope with clients, as well as mentor and coach a small team of researchers.

What you can expect to be doing:

• Lead one of the largest Ipsos syndicated consumption tracking studies across both Canada and the US markets in terms of revenue maintenance/growth, analytical rigor, and team lead

• Manage client needs related specifically to syndicated data and research offerings of the MSU service line

• Independently prices and writes full proposals of all types, with goal of growing Ipsos business and presence with assigned clients

• Perform data analysis and verification, test hypotheses, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues

• Has vision to spectrum of client needs and helps connect the dots between projects. May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more. May include new business outreach and structured business development plans

• Mentors and trains junior team members on best practices and career growth on an ongoing basis

• Creates "internal brand" within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be "known for" as an expert within and outside of Ipsos

CLIENT MANAGEMENT RESPONSIBILITIES

• Acts as primary project lead to the client, overseeing more junior members. Handles more complex conversations/communications around project design, analysis, and unexpected challenges. Works to ensure business retention and uncover incremental revenue generation opportunities. Provides coaching and guidance to more junior team members on their own client interactions.

STUDY LEAD RESPONSIBILITIES

• Use cross tabulation to sort and analyze data findings and results. Manage large datasets and databases of related syndicated research data. Leads/co-leads final report writing elements, strategic client guidance and presentation of findings.

EMPLOYEE MANAGEMENT RESPONSIBILITIES

• May act as manager to one or more Account Managers/Senior Account Managers. Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).

STRATEGIC THINKING EXPECTATIONS

• Acts as strategic leader for project team and (in some cases) for client account team overall. Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos.

This might be the job for you if you have:

• Strong Word, Excel, PowerPoint skills

• Knowledge of the Alcohol and/or Food and Beverage sectors heavily desired

• Experience with using hierarchical or multi-level databases heavily desired

• Knowledge of Infotools, Harmoni, or Tableau a strong plus

• Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information

• Balance of attention to detail with view to bigger picture and overall objectives of each task

• Ability to oversee multiple projects, including managing workload of direct reports

• Strong team leadership skills with experience in mentoring and/or managing others - ability to coach, guide and support direct reports

• Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team

• Strong aptitude for research consulting with highly developed analytic skills

• Ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business

• Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines

• Strong relationships with clients

• Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary

Minimum of 7 years of research experience; ideally at least 5 years on the supplier side.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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