Digital Content Specialist

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

What can you expect in this role?

As a member of Sonnet’s Digital Content team, you’ll create content that educates and motivates our audience, drives engagement to meet our organizational goals and wins the hearts and minds of our future and existing customers across digital channels.

Here’s what you’ll do:

• Support the Content Manager:

• Execute a content strategy that drives business goals and report on KPIs to senior leadership
• Ensure content aligns with accessibility standards, internal style and effectively drives organizational objectives.
• Think strategically and tie deliverables to business goals

• Collaborate with cross-functional teams including Design, Marketing, Dev and Product and Legal:

• Deliver strategic content tailored to target audiences that increases brand awareness and conversion rates
• Craft SEO content for blogs and landing pages that enhance target customer acquisition, expansion, conversion and retention
• Write in-app microcopy focused on clarity, usability, and consistency to guide users through their journey
• Engage translation services to ensure content is optimized and localized for our French-speaking audience
• Liaise with product teams to understand features of our core products and services and translate those benefits to our users and audiences

What you bring to the table:

• A university degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content
• You’re a critical thinker and data-driven
• You’re a first-rate copywriter and editor – able to translate complex information to diverse audiences while meeting accessibility standards
• You’re skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, SEMRush, or similar)
• Familiarity with UX and Content Design best practice with experience writing microcopy for transactional apps, (Experience with Figma is a plus.)
• You’ve worked with a CMS and are a fast learner when it comes to using new software
• You thrive in a collaborative and agile team environment (Jira experience is an asset)
• You’re customer-focused and love working with a team
• A desire to learn, grow and expand your skills
• Bilingualism in English and French is an asset
• Insurance industry knowledge and experience is an asset

This is an 18 month contract role.

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).