B2B Marketing Campaign Specialist at Alcumus

Department: Marketing

Location: Greater Montreal Metropolitan Area, Canada

Description

As part of strengthening our acquisition and retention strategy, we are looking for an experienced B2B Marketing Campaign Specialist to drive and optimize our leads capture campaigns initiatives as well as our nurturing programs for clients and prospects

What that means day-to-day:

• Develop and execute integrated marketing campaigns tailored to business clients and industry verticals.
• Plan, launch, and manage multi-channel campaigns including email, digital, social media, advertising, PPC, and webinars.
• Collaborate with cross-functional teams such as sales, product, and creative to align campaign strategies with business objectives.
• Monitor, measure, and analyze campaign performance using analytics and KPIs to provide actionable insights and optimize results.
• Manage campaign budgets, resources, and timelines to ensure timely and effective delivery.
• Create compelling content and materials for marketing communications to engage B2B audiences.
• Stay updated with market trends, competitor activity, and best practices to inform future campaigns.
• Own end-to-end campaign development, coordination, optimization, and reporting.
• Analyze data and feedback to optimize targeting, messaging, and ROI for each campaign.
• Ensure brand consistency and compliance in all marketing materials and communications.
• Build and nurture business relationships through personalized campaign touchpoints.
• Support sales enablement by developing lead generation and nurturing strategies.
  
  
  
  

What you’ll need to be successful:

• 3 to 5 years of experience in marketing automation and digital campaigns initiatives ideally in a B2B or SaaS company.
• Excellent knowledge of HubSpot CRM
• Strong experience in database management, segmentation, scoring, and A/B testing.
• Analytical and results-driven mindset, proactive, and able to suggest concrete optimizations.
• Comfortable working in data-driven environments and with reporting tools.
• Bilingual • Experience in a tech company, SaaS, or consulting firm
• Excellent knowledge of HubSpot CRM and ideally Microsoft Dynamics


What you’ll get in return:

We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!


Personal Health & Wellbeing


> Integrated mental health & wellbeing support

> Vacation – starting at 3 weeks

> Wellness Days & Annual Giving Day – an extra to give back to yourself or your community

> Comprehensive medical and dental coverage

> End of the year, company-wide shut down for you to relax and recharge

Future Planning

> LinkedIn Learning License for upskilling & development

Interested but don’t feel you meet all the requirements?


Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.


We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

• A response to your application within 15 working days
• An interview process consisting of:
• An initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.